Category: Academia

Doing It In Public: Impact, blogging, social media and the academy

For most academics the use of blogs, social media or other ‘low-brow’ media tools seems like a distraction from the real work of publishing in journals, writing books or winning academic hearts and minds. Consequently, academics are often reluctant to engage with social media even though there are ways it can be used to directly promote their research agendas, career prospects and increase societal impact. Professor Tim Hitchcock takes at look prospects for academics to harness modern communications technology and increase their impact.